Choosing the right video production company can be a challenge. As online video marketing becomes increasingly popular, with viewership growing to 50 million viewers in just 2 years, it is essential to choose the right people to communicate your company’s message. Vandem Productions Films are experts in producing high impact and affordable corporate video production.
A Few Tips For Choosing A Video Production Company:
Before you start on your video production there are a few things to keep in mind when you are choosing a video production company to ensure high quality work and excellent return on investment.(ROI)
1. Quality of Work
It is absolutely important that you check out the quality of the videos created by any production company that you are considering using. It is a common practice for potential clients not to fully check previous examples of work. Instead the decision is based on a highlight reel or “word of mouth” from a friend or family member. This may be misleading as often highlight reels only contain the best shots or frames that may not have been produced by that company, and that friend or family member may not know the difference between corporate videos, for example, a branding video is different than a call to action video.
Ask to see a full range of videos as this will give you an idea of the different styles and capabilities that the production company has to offer.
An example of a link to a portfolio page can be seen here at:
2. High Quality Footage
Videos are one of the most important and flexible marketing tools available. They can be distributed in different ways: such as online videos, DVDs, smart devices, etc. It is important to make sure that when your video production is filmed, it is shot in the highest quality format possible.
Make sure that your production company films your material in high definition as this means that your video footage will be future proof, can be displayed on large screens and look good on multiple platforms.
3. Think About More Than Just The Video
For most companies a corporate video is not something that exists in isolation. It is part of a larger marketing or training strategy. When you choose your video production company make sure that you choose one that is forward thinking and can understand and contribute towards your future goals.
One marketing trend of 2012 is the integration of video into social media. Check that the production company is experienced in delivering video that works on social media sites such as Facebook, You Tube, Vimeo.
4. Make Sure The Company Can Deliver
If you want to produce a corporate video that requires multi-country shoots and big “Hollywood” style production values make sure that the video production company is in a position to deliver this. What previous experience have they had putting together projects with actors, narrators, animation etc? Their portfolio should give you a good demonstration of their capabilities and if they have the resources to provide you with a complete service.
5. Your Own Production Company
My philosophy with corporate video is that a video production company should become a natural extension of your business and team. It should feel as though if you have any video production requirements they are always at the end of an email or telephone call.
Ensure that you have a good strong working relationship between yourself and the video production company you choose to work with.
6. Don’t Be Afraid Of Small Production Companies
One of the biggest mistakes that businesses sometimes make is choosing a video production company based on their size. There have been situations where companies have paid thousands of dollars for simple videos when if they had used a smaller production company it would have cost them dramatically less money.
Larger companies often have higher overheads meaning higher production costs whereas smaller production companies have lower costs and are more flexible. If you chose to work with a smaller production company they will usually be so pleased to work with you that they normally go that extra mile!
Make sure that you have everything in writing with regards to proposals and quotes. One of the biggest complaints in the video production business is hidden costs that are sometimes added onto the final bill that you had not agreed initially.
Familiarize yourself with the terms of video production so that you will not get fooled when it comes to the costing of a job.
It would be good to get quotes in for video production work. Although be careful with this as you will often find lots of different price points for video production work and quality will vary accordingly. I would suggest that you don’t make price the deciding factor in who you choose to do your video production work….look at the whole package.
8. Have Fun
Introducing promotional and training videos into your marketing plan is a great opportunity to be creative, have fun and use one of the most powerful and effective communication tools currently available today. Make sure that whoever you choose to do your video production, you feel comfortable with them and that they will deliver what you want. Never be afraid to tell someone you don’t like it as you are paying them and they are there to please you!
Levon Hinton is director of Vandem Productions Films, a corporate video production company who specialise in creating high quality web videos, promotional films and training videos. If you have any questions then please do not hesitate to contact us at http://vandemproductionsfilms.com